The Unhappy Meal
And the Uberification of all the things.
In this timeline, my stomach's whims led me and the janky time machine to Wendy's for what I envisioned as a swift, no-fuss lunch break. Little did I realize, that decision was about to serve me a hearty side of sticker shock. The culprit? The now-ubiquitous practice of surge pricing in fast food, akin to the 'Uberification'1 of virtually everything.
The rationale, it seems, centers on the additional strain placed on the robotic kitchen staff during peak hours. The cost of cooling down these metal chefs so they can fry up a few pieces of chicken or toss a batch of quantum salted chips could rival that of a half-week's groceries back in my primeline.
Inflation, as we've begrudgingly come to know it, pales in comparison to this new norm. So, next time you find yourself reaching for that fast food app or wandering into your local joint at high noon, you might want to clutch your wallet a little tighter. The future of fast food, with its robotic cooks and dynamic pricing, serves up a sobering reminder of the price we pay for convenience in an era of technological overreach.
I wonder if we'll see little financial shenanigans from rival burger chains who try to use surge pricing to their benefit, buying cheap and selling dear on the open market.