Coca-Condos–The Real Thing in Urban Living
Adding a little fizz into underutilized office spaces
Hopping in the janky time machine, I whizzed forward just a smidge in time and guess what? It turns out that the "return to office" parade was more of a no-show than a grand spectacle. Work from home has become as common as avocado toast on a Sunday brunch menu. Consequently, companies stuck with long-term leases had no other option but to roll up their sleeves and dive into the Adaptive Residence Commercial-to-Residential Units program. The result? An urban jungle teeming with corporations trying to jazz up their former cubicle farms into hip, desirable, dorm-style condo pads to woo young city-dwellers (or city dweller wannabes).
Each corporation has cultivated its own distinct ecosystem, transforming bland office spaces into branded residential habitats. Some have embraced corporate culture to such an extent that it's become a lifestyle statement. For instance, Apple – unsurprisingly topping the real estate market with the priciest lofts. The catch? Here, dongles are as vital as air. Want to plug in your toaster? You're gonna need a dongle for that.
MasterCard Manor, on the other hand, takes "rewarding living" quite literally. Here, you can earn points by simply paying your condo fees with your credit card. You could also pay your mortgage with the card, but points for that? Nah, that'd be too easy.
As for Johnson & Johnson Junction, it's all about minimalism. Maybe too minimalistic for my liking. Their transformation strategy seems to have taken the "compact office layout" concept to an extreme. However, their pharmaceutical perks are like hitting the healthcare jackpot. Get ready for priority access to experimental drugs - if you're into that sort of thing.
Well, it's been a whirlwind tour through these ingenious adaptations of urban living solutions. But it's about time I scurried back to my primeline. You'll find me sleeping in my janky time machine down by the river.
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Hi Dre, coincidentally just read this https://dirt.fyi/article/2023/05/space-is-the-place before seeing your excellent coca-condos, hope you’ll find it interesting.