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Transcript

𝗛𝗼𝘂𝘀𝗲 𝗛𝗶𝗽𝗽𝗼

PSAs In the Age of AI

If you’re Canadian, you might remember the House Hippo PSA from 1999. Well, I fed it to AI. Using 𝗩𝗲𝗼𝟮, I re-rendered every shot while keeping the original audio intact. The result? A weird blend of nostalgia and next-gen tech—like finding an old VHS tape that somehow plays in 4K. Call it 𝘕𝘦𝘰-𝘕𝘰𝘴𝘵𝘢𝘭𝘨𝘪𝘢, call it 𝘈𝘐 𝘙𝘦𝘮𝘪𝘯𝘪𝘴𝘤𝘦𝘯𝘤𝘦—either way, the House Hippo lives again.

But this isn’t just a trip down memory lane—it’s also a piece of 𝗱𝗲𝘀𝗶𝗴𝗻 𝗳𝗶𝗰𝘁𝗶𝗼𝗻. By subtly updating the final logo, replacing the now-defunct Concerned Children’s Advertisers with AI Advertisers—and skewing the square to hint at an ‘A’ and ‘I’—this version works as an artifact from a very near future.

This experiment blurs the line between preservation and reinvention. If the original warned us to question what we see, this version asks an even bigger question: What does media literacy look like in the age of AI, especially when it's more than just children you're trying to educate?


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Oh hey, it’s been a while since I last posted. Just wanted to surface and say ‘hi’. I’m still actively involved in Design Fiction despite being below the radar here. I’m hoping to pipe in a little more every now and then Continue to stay tuned.