Alternate Reality Game of the Decade

When conspiracy theories turn out to be elaborate marketing campaigns

It all started when a social media manager for an upcoming film decided to post some plotline easter eggs on 4chan. “It worked for the Blair Witch project. Why not give this ‘transmedia storytelling’ thing a try?” Asked the young intern. Little did she realize how this would birth the greatest alternate reality game (ARG) of all-time and change the cour…