Alternate Reality Game of the Decade
When conspiracy theories turn out to be elaborate marketing campaigns
It all started when a social media manager for an upcoming film decided to post some plotline easter eggs on 4chan. “It worked for the Blair Witch project. Why not give this ‘transmedia storytelling’ thing a try?” Asked the young intern. Little did she realize how this would birth the greatest alternate reality game (ARG) of all-time and change the course of history for America.
The reveal of this award was as much as a shock to me as it probably is to you. But part of last night’s birthday celebrations involved taking the janky time machine to one of the greatest award shows of all time. In the early 30s gaming overtook all media as the prime source of entertainment. So this show we crash was the equivalent of the Oscars, Grammys and Cannes combined.
As awards were doled out, we snacked on 3D printed hors d’oeuvres and stargazed at future celebrities (which are all nepo-babies of older celebs from my primeline). Nothing garnered as much applause as the ARG of the decade award. It’s mind blowing that a game of this magnitude could go on for so long in such a convincing way yet not bump the sales numbers of the movie that it was promoting. I’ll refrain from spoiling this detail for you. Just look out for a scifi political romance animated film in the coming years. It’ll all make sense when you see it.